Privacy policy

Last updated: 10 November 2026

This policy explains what information The Good Stuff ("we", "us"), a brand of UnReal, collects when you visit thegoodstuff.co or buy from us, how we use it, and the choices you have. We follow the Digital Personal Data Protection Act, 2023 and other laws that apply in India.

What we collect

Details you give us: your name, phone number, email, shipping and billing address, and anything you write to us.
Order details: what you bought, order value, payment method and delivery status.
Payment details: payments are handled by secure, RBI-authorised payment partners. We never see or store your full card number, CVV or UPI PIN.
Device and usage details: IP address, browser type, pages visited and cookies, collected automatically when you use the website.

How we use it

To process, ship and deliver your orders, and to send order and shipping updates
To answer your questions and handle refunds or replacements
To prevent fraud and keep the website secure
To understand what people like, so we can improve our snacks and our website
To send you offers and new flavour news, only if you've opted in. You can unsubscribe any time.

Who we share it with

We share only what's needed, with partners who help us run the store:

Our e-commerce platform, which hosts our store
Payment partners, who process your payments securely
Courier partners, who deliver your order
Email and analytics tools that help us send updates and understand website use

We don't sell your personal data. We may share information if the law or a government authority requires it.

Cookies

We use cookies to keep your cart working, remember your preferences and understand how the site is used. You can turn off cookies in your browser, but some parts of the store, like the cart, may stop working.

How long we keep it

We keep order and invoice records for as long as tax and accounting laws require. Other personal data is kept only as long as it's needed for the purposes above, then deleted.

Your rights

You can ask us to:

Show you the personal data we hold about you
Correct or update it
Delete it, unless the law requires us to keep it
Stop using it for marketing

Write to crew@thegoodstuff.co and we'll respond within 30 days.

Keeping it safe

Our website uses encrypted (https) connections, and payments go through RBI-authorised payment aggregators. No system is completely secure, but we take reasonable steps to protect your data.